HUGO BOSS

For the first time, Hugo Boss's Spring/Summer 2020 fashion show took place in Milan instead of NYC. Sharing passion for craftsmanship and personal expression, it presented its new collection, ‘BOSS individuals’.

​

The production of this show was a collaboration between  Chameleon agency LND, Random Italy & Satore Studio, where I was part of as creative producer for this event.
Our team was responsible for creating an immersive environment using video design using playful and colourful content from the Boss campaign of that season. 
The experience was executed by building a 360 space of  screen walls running projected content on a loop. Once the show began, the content transformed into subtle clouds to drive the attention to the collection, which was a colour palette of light and pastel colours.