MAX MARA

F/W 2019

On January 2019 in Milan, Ian Griffiths' Autumn Winter collection brought A silhouette that’s strong at the shoulder; wider, boxier and leggier. Skirts that look as though they were cut from mens’ pants –above the knee, or ankle grazing- to wear with thigh high boots and svelte polo sweaters. The moodboard recalls that early nineties moment when the supermodels strutted the Max Mara runway in threes and fours. Happy and heroic, in tech- nicolour total looks. 

 

Italian show producers, Random, reached out to a creative studio I was creative producer for at the time in London, Satore, to implement lighting design for the show.

Our brief entailed lighting design that would emphasise each look from the collection. The lighting was a minimalistic take on the grand space from Bocconi University, where the show took place. The light brought a modern atmosphere to connect with the collection. So we intervened the space with a dark mood defined by lights that gave glamour the show.

Disclaimer : Photographs are my own & property of external sources.