Under the creative vision of Creative Director, Jeremy Scott, on January 2019, Moschino presented its Spring / Summer collection in Milan.
Jeremy Scott called it pure old-fashioned escapism. The show was inspired by the concept of "everyday routine". The clothes, sweatshirts, jewel-dresses and prints inspired by the packaging of domestic products. From cleaning detergents to cereal packs, with hand-applied panels and decorations of sequins and crystals.
The set was a recreation of the style of the American show : “The Price Is Right”, a game tv-show as a backdrop for his fall collection, complete with shiny new car, washer-dryer, bedroom set, refrigerator, casino slots, house hold items and more.
Italian show producers, Random, reached out to to the a creative studio I was creative producer for at the time in London, Satore, to implement lighting design for the show.
Our brief entailed lighting design that would complement the stage design. In a large warehouse, the set built comprised of a very elaborate set with multiple large scale props that gave the impression of being at the studio set of a live tv show recording.
Lighting was bright enough to expose the materials of the collection, especially for the photographer's area. Overall we brought a very energetic, dynamic and bright lighting type to the atmosphere of the show and music.
Disclaimer : Photographs are my own & property of external sources.