For the Nike After Dark Tour Mexico City—part of Nike’s global night-run series celebrating women, community, and self-expression— at Optimist, we led the spatial and experiential design of the Recovery Area, a large-scale environment created for over 10,000 runners after a 21km night race through Ciudad Universitaria. Inspired by the tour’s focus on belonging and euphoria “bajo las estrellas,” w designed an immersive space that integrated wellness, beauty, and social connection: stretching and Hyperice recovery zones, a Sephora beauty bar, custom-designed furniture, atmospheric lighting, and a monumental LED wall featuring Nike content as a photo landmark. Built entirely from scratch over a week-long installation and delivered under challenging weather conditions, the space guided participants through a fluid, intentional post-race journey. I oversaw the full creative production—from concept, materials, and lighting design to fabrication supervision and on-site experiential direction—resulting in a cohesive, elevated environment that aligned with Nike’s global vision.

Project in collaboration with Optimist.

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