Under the creative vision of Grazia Malagoli on January 2019, Sport Max presented its Fall / Winter collection in Milan.
It introduced a vision of classicism projected into the future, working on the silhouette. The collection develops a new concept of dynamic feminine and futuristic tailoring, that is also interpreted in the new combination of suits created by mixing two joinable pieces, wearable in multiple ways to become the classicism of the future.
Building on the concept of classicism of the future, a part of the brand’s DNA and a sense of energy emanates from outwear pieces, from coats to bomber jackets, that defines new volumes through the shoulders, emphasising the play on curves and contours.
Italian show producers, Random, reached out to to the a creative studio I was creative producer for at the time in London, Satore, to implement lighting design for the show. Our brief entailed lighting design that would complement the stage design which entailed a pink sanded runway with a long LED screen above projecting colour and content from the brand's creative. Lighting was bright enough to expose the materials of the collection, especially for the photographer's and media. Overall we brought a very energetic, feminine but edgy type of atmosphere to the show and the music.
Disclaimer : Photographs are my own & property of external sources.